Brand Identity Project
Rustic Joe coffee passion project goal: A minimalist design that focuses on simplicity and rustic influence of the brand
Values: Premium quality, sustainability, and ethical sourcing.
Color Palette
Red (#b60708): Represents the passion and dedication behind the brand's coffee sourcing and production. It could also hint at the rich, robust flavors of the coffee beans Rustic Joe carefully selects.
Teal (#2c7c82): Teal is often associated with tranquility, balance, and nature. For Rustic Joe, this color might symbolizes the brand's commitment to sustainable practices, fair trade, and environmentally conscious farming methods.
Orange (#e67d36): Earthy burnt orange conveys warmth and friendliness, emphasizing Rustic Joe's approachable, community-oriented brand spirit. This also hints at the natural, organic roots of the coffee-growing process.
